Dunlop Touch Technology

by Steve Walker

Dunlop has developed a distinct philosophy that’s influenced the development of its range of performance tyres. With Touch Technology it aims to sure-up the crucial link between the driver and the road. Steve Walker reports…

Feedback when driving is an interesting concept. Most of us don’t fully realise we’re getting it and given the choice, many motorists would claim they’d rather do without it but feedback is central to how we enjoy driving and crucial to driving safely. It’s the way your car communicates with you, warning you of the road conditions, your speed and the amount of grip. If you drive, you almost certainly receive and act upon this information already but you may not know it. Dunlop’s Touch Technology has influenced a range of tyres that aim to bring feedback to the fore.

Your car communicates with you on every journey you make, not in a camp English accent like Knight Rider’s KITT or with irreverent blasts on its horn like Herbie the lovable Beetle but through the vibrations that it sends from the wheels into the cabin through the steering wheel, the pedals and the seat. The most communicative cars are the most enjoyable cars to drive and they also have some of the highest levels of active safety, precisely because they engage in a two-way link with their driver. As the only part of the car in contact with the road, the car’s tyres are obviously an essential part this link.