Dunlop launches high profile TV campaign
Dunlop's 'race to road' brought to your TV.
Dunlop launches their new TV advertising campaign. The campaign is set to run across July, with the advert appearing on channels such as; Channel 4, Channel 5, Sky1 and Sky Sports, reaching out to Dunlop’s target consumer. The advert will reinforce Dunlop’s key product values of excellent grip and high speed braking developed through extreme testing in motorsport conditions, with an intention to emphasise the importance of tyre technology in motorsports, as well as enhancing Dunlop’s ‘race to road’ message. The campaign is derived from Dunlop’s rich motorsport heritage with involvement in some of the most testing of race series including Moto2, Isle of Man TT, British Touring Cars (BTCC), ALMS, Le Mans 24 hour, Nurburgring 24 hour, Dubai 24 Hour, IDM and Australia v8, to name but a few.
Andy Marfleet, Dunlop Brand Manager for Consumer and Motorcycle said: “It is great to be back on television, truly exciting times for the Dunlop brand. We have a market leading portfolio of car tyres and the youngest product range within the motorcycle industry and of course all our tyres encompass our ‘Race to Road’ philosophy. Our aim is to drive awareness and to educate consumers that our key product benefits such as grip and braking are derived directly from technologies developed for our motorsport teams. When a consumer buys a Dunlop tyre, they are buying a product loaded with high end technology, tested in a motorsport arena”