Dunlop 'race to road' TV advert
Dunlop launches their new TV advertising campaign. The campaign is set to run across July, with the advert appearing on channels such as; Channel 4, Channel 5, Sky1 and Sky Sports, reaching out to Dunlop’s target consumer. The advert will reinforce Dunlop’s key product values of excellent grip and high speed braking developed through extreme testing in motorsport conditions, with an intention to emphasise the importance of tyre technology in motorsports, as well as enhancing Dunlop’s ‘race to road’ message. The campaign is derived from Dunlop’s rich motorsport heritage with involvement in some of the most testing of race series including Moto2, Isle of Man TT, British Touring Cars (BTCC), ALMS, Le Mans 24 hour, Nurburgring 24 hour, Dubai 24 Hour, IDM and Australia v8, to name but a few.
