Dunlop Mindset

Dunlop Tyres commissioned an exclusive new study into performance under pressure, in conjunction with University College London’s Professor Vincent Walsh, to understand what it takes to perform in that one moment that decides everything.

The study had five professional extreme sports athletes and five members of the public performing a series of grueling tasks under a variety of external mental and physical pressures to establish what traits dictate how some people’s brains perform better than others under extreme pressure.