Quality performance criteria

The 360 Quality Tests approach - what does it mean?

You won’t be surprised to hear that the quality of every Dunlop tyre is rigorously tested, and not just by us.

We call it the 360 Quality Tests approach, and it reflects how the performance of each tyre is measured and tested.

Standardised tyre label

The number of performance criteria tested for under the EU Tyre Labelling system.

Europe’s top automotive organisations and publications

The average number of performance criteria assessed under independent testing by Europe’s top automotive organisations and publications

Dunlop engineers’ internal testing

The number of tests we put every new Dunlop tyre design through.

Find out more about the key performance attributes of a tyre

EU 2021 Standardised tyre label

The 2021 EU tyre label system analyses each tyre for three things:

  • Fuel efficiency – Measures the tyre’s rolling resistance, which has an impact on your vehicle’s fuel efficiency. 
  • Wet grip – Measures how well the tyre brakes on wet roads. 
  • External rolling noise - Measures the external noise generated by the tyre.
  • Snow and ice performance - new for the 2021 label
EU Tyre safe label

Europe’s top automotive organisations and publications

At Dunlop we frequently refer to independent testing bodies, magazines and auto clubs.

Dunlop tyre test in factory

They independently test tyres for an average of 15 key performance criteria, typically including:

  • Wet and dry handling and braking
  • Cornering grip
  • Durability
  • Fuel consumption
  • Internal noise
  • Aquaplaning
dunlop tyre test wet roads

Dunlop engineers’ internal testing

We put every new tyre we design through 50 tough tests to make sure they perform as well as they were designed to.

Why? Because our customers matter to us, and because we want every product that carries the Dunlop brand to live up to our high standards. The 50 tests include:

  • Wet and dry handling and braking
  • Mileage and durability
  • Internal noise
  • Aquaplaning – curved and straight
  • Traction
  • High-speed stability

Our winter tyres also get tested for performance in ice, snow and other winter conditions. 

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