Quality performance criteria

A 3-15-50 approach to quality

To ensure the highest quality, Dunlop tyres are rigorously tested for performance – and not just by us.

We call it the 3-15-50 Quality Tests approach, and it reflects how the performance of each Dunlop tyre is measured and tested.

Standardised tyre label

Three key performance criteria are tested for under the EU Tyre Labelling system.

Europe’s top automotive organisations and publications

On average, 15 separate performance criteria are assessed under independent testing by Europe’s top automotive organisations and publications

Dunlop internal testing

Our unforgiving engineers put every new Dunlop tyre design through another 50 tests.

Find out more about the key performance attributes of a tyre

EU Standardised tyre label

The 2012 EU tyre label system analyses each tyre for three things:

  • Fuel efficiency – Measures the tyre’s rolling resistance, which has an impact on your vehicle’s fuel efficiency.
  • Wet grip – Measures how well the tyre brakes on wet roads.
  • External rolling noise - Measures the external noise generated by the tyre.
Find out more about the EU Tyre Label

Europe’s top automotive organisations and publications

At Dunlop we frequently refer to independent testing bodies, magazines and auto clubs.

They independently test tyres for an average of 15 key performance criteria, typically including:

  • Wet and dry handling and braking
  • Cornering grip
  • Durability
  • Fuel consumption
  • Internal noise
  • Aquaplaning
Which organisations test our tyres?

Dunlop engineers’ internal testing

We put every new tyre we design through 50 tough tests to make sure they perform as well as they were designed to.

Why? Because our customers matter to us, and because we want every product that carries the Dunlop brand to live up to our high standards. The 50 tests include:

  • Wet and dry handling and braking
  • Mileage and durability
  • Internal noise
  • Aquaplaning – curved and straight
  • Traction
  • High-speed stability

Our winter tyres also get tested for performance in ice, snow and other winter conditions.